Social networking is growing up.
17 August, 2009 | Web design
Social networking now has an older audience. No longer will it be known as a teenage fad that stops them doing their homework, but an adult passion that will be integrated into their everyday lives. So much so, social networking could be replaced by emails. To read more on social networking replacing email, click here.
A recent study by Ofcom found that social networking website Facebook is the most popular in the UK. This shouldn't be shocking but the study also found that social networking demographic showing that 35 to 54 year olds regularly checking their social networking profile has risen to a staggering 46% and the number of British adults who have a social networking profile is 30%.
These are the x and y gen property buyers that estate agents should be targeting online. 30% of adults own a social networking profile. It is a statistic that cannot be ignored especially since it is completely free for estate agents to use and has a global audience. People from all over the world (that has a profile themselves) will be able to access your online profile.
From there you need to entice them. Users will click from your online profile to your estate agent website, but you have to give them a reason to. Estate agents need to be imaginative with social networking. Having a stagnant profile that is gathering digital dust will turn potential customers away. Either use it, or lose it!
Resource Techniques is able to provide a personal service to guide estate agents step-by-step through the process of understanding, creating and maintaining an estate agent social networking profile along with our estate agent website design as well as a specialist SEO service for estate agents. To see what is possible, visit our contact us page.