Shopping around for a new website
23 June, 2009 | Web design
Let's be honest here, websites aren't the cheapest investment for your business but it is an important one. Resource Techniques has compiled a quick guide on what to consider, look out for and avoid when choosing a website designer.
Firstly define your Website's needs:
"He who fails to plan, plans to fail."
- Think about what your website needs and why you want a website. Estate agents will want users to firstly look at properties then be captivated enough by a property to contact them.
- Consider your company background. What is the company's underpinning values, beliefs and commitment?
- What is the overall aim of your estate agency? How do you differ from your competition?
- Who are you selling for? This is important to remember because websites should be for your customers and not just for you.
- What is your overall marketing strategy?
Ask the website designer if they can:
- Work with languages such as CSS.
- Produce a portfolio
- Create meta-tags and perform SEO.
- Perform White Hat SEO
- Create interactive content.
- Manually write HTML.
- Work with websites in a secure server environment.
Research Market Costs
Have a look around. Do NOT go for the first company you come across. Website designers tend to charge large amounts, so shop around. You would shop around for any other large purchases, so why make websites any different?
Create a Short List
Do the website designers suit your estate agency? Creating a short list enables you to think about the pros and cons of every web design company and lets you overview all the possibilities before you.
"72% of customers see you on the internet first" (Rightmove.co.uk)
Take the plunge! An estate agent with a good online presence will be able to see the benefits of embracing new technologies rather than sticking their head in the sand.
You cannot leave it there though. A good website designer won't take the money and leave; they should encourage relevant current content so that the long term needs of the SEO are met. Beware of designers that will charge you a one-off fee. Also they should keep track of the website's performance through the latest methods such as Google Analytics.
Resource Techniques are not only able to tick all of these boxes but also provide a much larger service to estate agents. Give us a call on 0208 457 4777 to see what you can provide your customers.