Rules To Abide When Building A Website

 

We all aim to have the best website but many estate agents miss out on the key principles a website need.

A website should allow the readers to take in all the information you are providing while guiding them through your site to their goal.

Many estate agents get caught up in the visual appeal and the latest gimmicks which can harm the usability of the website. Here are some things to consider while you are building your website:

1) Keep it clear, clean and simple: 

Avoid clutter at all costs as it makes it difficult for the user to navigate and is usually more confusing than informative. Focus on your primary goals - what do you want the user to do? If the content isn’t part of your primary goal remove it.

2) Your content needs to be readable

When choosing your font for your website, remember that people actually have to read this. Stick to the basic web friendly fonts. Don’t pick anything too fancy, it may be nice to look at but if it's difficult to read your readers may miss out on valuable information.

3) The colours you use needs to be pleasing to the eye

Avoid using colours that hurt the reader’s eyes. If the colours are either too dark or too bright some users may find it difficult to look at it. The colour that dominates the page should be easy on the eye so be careful when selecting it.

4) The content needs to be easy to find

Everyone that comes to your website is looking for something. With estate agency websites  the majority of users will be looking for properties so it’s crucial that your property search function is prominent.

If the user can’t find what they are looking for quickly and easily, your website has failed and you will lose potential customers. If you have any other vital information like your contact us page be sure to include it in your primary navigation.

5) Full contact information needs to be provided 

You would be surprised by the number of estate agency websites that don’t include their office addresses within their websites. The ideal website should have the office telephone number, an office email address (or a contact form) and the full address of the office along with a map indicating the office location.