Part 1: Ways to Optimise Your Facebook Business Page

Facebook has changed dramatically over the last year, with the introduction of the Timeline, new mobile apps, the introduction of sponsored stories and many other tweaks and changes. For those of you who know the basics behind setting up a business page, there are now lots more ways to improve and get the best return from your Facebook business page.

Here are a few things you should focus on:

Visuals

One of Facebook’s biggest changes has become the most dominant part of your business page. Cover photos, apps and status updates have become more visual and so, you should embrace your creative side if you want to appeal to new people.

Cover photo

The cover photo is the first thing people will see when they visit your business page. Make sure you take advantage of this.

Be creative with your cover photo, you could combine the cover photo with the profile picture to create one image which if done right can look very cool or simply use a big striking image.

Prioritise popular posts

Pin the most popular posts to the top of your Facebook page or resize them so it spans across both columns. This will draw people to these specific articles.

Keep in mind pinned content only stays at the top for seven days, after that it will go back into date order.

Content

Getting your content seen by all is one of the more challenging aspects of Facebook. It’s impossible to post while all your followers are online but you can improve your chances of getting your posts seen.

The right timing

There will never be a time where all your fanbase are online but you can test out different times to find out when the majority are online.

This may take a week or two of testing but getting the maximum exposure on posts is important. On average we have discovered that around 3pm is the best time to post.

It’s about quality not quantity

Facebook like Google has an algorithm which determines what content appears on your newsfeed and it will always prioritise quality content.

While it may seem like a good idea to post several updates throughout the day, but if people aren’t engaging with it then you have less change of it appearing on your followers feeds. Only post great content and you will see better results.

Promote posts

You may have a marketing budget to work with, which gives you another way to ensure your post is seen by more people, leading to more likes and comments.

You can promote posts for a cost and how much depends on how many people see it (similar to Google’s sponsored links). But like all content people will only interact with useful and relevant posts.

 

To be continued...

By Luke Stanley
SEO Consultant