It’s mapping Jim, but not as we know it.

 

Estate Agent websites, as we have mentioned in these following articles, ‘The basic elements of Estate Agent web design’ and ‘Estate Agent websites – why they’re different’, Estate Agent websites are unlike any other website on the internet.

Although they are mainly focused at selling, there is a distinct lack of shopping cart. This means that the website’s main priority is to get the user to pick up the phone, not to enter their bank account details right then and there.

So what’s the best way to encourage buyers to pick up that phone? Below are the top 3 ways you can change your Estate Agent website to increase that all important chance:

• High resolution photos – Low resolution photos is like shooting yourself in the foot. How many times have you visited a property or Estate Agent website and only seen a single low resolution photo? Did you automatically think ‘Let’s call them up immediately!’ …No, no you didn’t.
• Enhanced mapping – A simple and modern way to enhance the user experience and impress each and every to your Estate Agent website – or ‘non-portal’ has the ability to place their properties onto a Google Map alongside local amenities such as schools, cinemas, post offices, etc.
• Clear contact details – Too many Estate Agent websites not only forget to place their contact details in clear sight of each individual property, but amazingly some websites only have a contact form without actually putting their telephone number and address. Why put the obstacle of mistrust in their way?

James Coyne – eMarketing and Social Media Consultant