How To Reduce Your Bounce Rate

| Web design

How To Reduce Your Bounce Rate

What is bounce rate?

First it is important to understand exactly what we mean by a bounce rate. A bounce rate is simply the action of leaving a website without visiting another page on the site. The more people that do this action, the higher your bounce rate will be.

The bounce rate can tell you a lot about your website and how your audience is interacting with it. Your goal should be to make this percentage as low as possible.  

To ensure you keep your bounce rate low, here are 5 tips to help you decrease your bounce rate which in turn will increase your business:

1. Optimise your landing pages

The landing pages are the first point of contact for your audience. You will need to put yourself in your target audience’s shoes and think about what they will search for and what information they will want to see. It is important to only use relevant keywords when creating your landing pages as well as you want to find visitors who are looking for your specific content.

2. Use relevant Meta descriptions

Meta descriptions are a brief description of the content on your webpage and they are used within Google’s search engine results to describe the pages content under your link. This short description needs to accurately represent the webpage and include relevant keywords.

3. Deliver visual appeal

The design of your website will have a huge impact on the usability of your website. Colours, fonts, imagery, backgrounds and layout all have the ability to deter or entice your audience.

Keep the colours, fonts and structures in mind when designing your website; you will want your website to be easy to navigate as well as visually pleasing.

4. Speed matters

Don’t keep your customers waiting. The loading speed of your website needs to be fast, otherwise people won’t hang around for other pages to load. Over 50% of users will leave your website without even glimpsing the first page if it takes longer than a couple of seconds to load.

5. Give the user options

People are on your website searching for something, whatever it is ensure there is a clear call-to-action directly in front of them directing them to the information they want to see. Every page on your website should have a call-to-action in place to try and move the user onto another page and closer to converting. 

Luke Stanley