How To Make Your Website Look Professional?
06 March, 2019 | Web design
It takes less than 3 seconds for your audience to form an opinion of your website, and in turn your business.
If you don’t make the right impression immediately, you will likely lose the visitor forever.
This is why a professional looking website is crucial to help build trust and leave a lasting impression on your audience.
With 75% of consumers also making a judgement on the company’s credibility based on the design of the company’s website alone you need must have professional website.
So, how can you build a professional looking website that boosts sales and increases credibility?
A busy website doesn’t promote confidence. They look confusing and difficult to use which will deter users from going forward.
Successful websites have one thing in common, simplicity!
Does your website have too much content, pop-ups, lots of buttons, very little space? If so, your users won’t know where to start, making it difficult for them to move forward, meaning they are likely to go backwards instead.
Overcrowded also tends to look outdated so if it doesn’t have a relevant, valuable purpose to be on your website, get rid of it.
2) Go Responsive
A responsive website is flexible and will adjust the design and layout to fit whatever device the website is being accessed from, to ensure all your content and imagery will be presented in the best way.
Having a responsive website will ensure that everyone, especially mobile users get the best experience when visiting your website. This is crucial because more people will likely be accessing your website via a mobile device these days so ensure every page is optimised for mobile.
3) Full Contact Details
Make it easy for your audience to contact you, as there’s nothing shadier than a company that makes it difficult for you to get in contact.
Ensure you have your phone number and address clearly display on your website, as well as social media channels and email addresses. By making yourself easily accessible you will also increase trust.
4) Sensible Font
Choosing the font you use on your website may seem a little trivial, but it can really make a difference.
Don’t use too many on a single page (no more than 3 different fonts) as it tends to look messy and confusing, ensure it is readable especially on mobile and use script and cursive styles sparingly as we know they look nice, but they tend to be difficult to read.
5) Use Professional High-Resolution Images
Images are usually what draws people into a website, so whatever you use it must be good. There are millions of professional stock images out there, so you just need to find one that is relevant and naturally fits with your business.
Avoid overly common stock images as they can sometimes feel spammy as they look noticeably fake.