How To Drive Traffic Away From Your Website
29 August, 2018 | Web design
Getting people onto your website should be one of your main goals but keeping them on your website is just as important.
Here is a list of very annoying elements that will cause any website to lose customers before you get the chance to show them who you are:
Anything that pops up when you access a website is considered a pop-up and no matter what they are promoting or prompting they are likely to be overlooked due to how much they annoy users.
If you must use a pop-up ensure you do it strategically, otherwise you will lose your audience fast.
2) Making Your Content Hard To Read
Content may be king for SEO, but it certainly isn’t for usability. Content is important but you want to make sure it is displayed clearly.
Using small text, fancy fonts or harsh colours will only deter readers. Also if the content is structured in massive blocks of text, it won’t be appealing to your audience either.
If you want people to read your content you must keep it simple, spaced out and readable.
3) Anything Autoplay
Autoplay audios and videos are one of the most annoying elements on any website. Your visitors are smart enough to click on a video if they want to view it, so it is important to give them the option to watch it or not.
Autoplay always feels like an invasion and will result in a lot of people clicking away from your website.
4) Slow Loading Speeds
Internet users are impatient and if a website takes longer than a few seconds to load they will get irritated which will result in a loss of visitors.
Each second a visitor has to wait for your website to load is a second they may choose to abandon your website.
5) Vague Directions
People have come to your website for a reason. Make sure it is easy for them to find what they are looking for quickly and easily. People will want to know who you are, how to contact you and what you have to offer so ensure it is extremely easy to find your About Us page, your contact details as well as your property listings and service pages.
If your visitors can’t find what they are looking for quickly, then they aren’t likely to hang around.