Google’s Latest Algorithm change and how it will affect your Estate Agency website
02 February, 2011 | Web design
Last year 540 search quality improvements were made by Google, obviously some were more substantial than others.
The latest change to Google’s algorithm on improving search quality will mostly affect websites that have copied content from other websites (duplicate content) and those who produce low levels of original content.
This is a wake up call for all the Estate Agents out there copy and pasting your area profile pages off ‘Wikipedia’ and other local community sites. Not forgetting those Estate Agents copying articles for their own blog.
We haven’t seen the affects of the new algorithm change as of yet but its said to be that over 2% of search queries will change in some way although only around 0.5% of search results will be noticeable.
The idea of this algorithm change is that Google’s results page will be more likely to show the websites that wrote the original content over websites simply copying from others.
Estate Agents need to realise that if their website has duplicate content, it may start being penalised more harshly which could dramatically effect your search engine optimisation and lower your rankings.
By Luke Stanley