Google search - how would you change it this Christmas?
01 December, 2009 | Web design
Estate agents, imagine the power if Google suddenly appointed you as head of their search function for the Christmas period. Would you change anything or would you finally get that alteration that you've been dreaming of ever since you first pressed that search button?
Matt Cutts is well known in Search Engine Optimisation (SEO) circles as being the head of Google's web spam team. From his many videos, he can be seen as a very likable person and when he speaks, the internet listens.
On the 24th of November Google posted up a video of Matt Cutts talking about 'which search feature would you add to Google' on Google's Webmaster channel on YouTube.
His answer was something that may not be noticeable to estate agents. As Matt is the head of Google's web spam team, he stated that he regularly emails links to other people. These links include extra text in the URL from parameters which he considers is not relevant to him.