Google changes, will it affect your SEO?

Back in September, Resource Techniques reported that Google had a secret plan with the codename caffeine and now sources have shown that we are nearing its release!

For those that missed it, Google has been working on a way to upgrade its search engine so that it will continue to keep the majority of the search engine market. Users will not see this change as everything is modified 'under the hood/bonnet' so to speak.

Now Google have announced that Caffeine will go live in its first data centre in the United States. Before estate agents screaming 'the end is nigh!' Google gave web masters a chance to compare their Google rankings in a sandbox. A sandbox is a software development term for testing that allows background changes without affecting the original code.

The Sandbox page has been updated and now states:

"We appreciate all the feedback from people who searched on our Caffeine sandbox.
Based on the success we've seen, we believe Caffeine is ready for a larger audience. Soon we will activate Caffeine more widely, beginning with one data center. This sandbox is no longer necessary and has been retired, but we appreciate the testing and positive input that webmasters and publishers have given. "

This has been reported that there are two things that estate agents can get from this change. The first is that the testing has been successful and the second is that Caffeine will go live within next year.

Resource Techniques has a dedicated team looking after Search Engine Optimisation (SEO) for all our estate agent websites. Any web design changes or content changes will be made so that our websites perform as well as they can in Google.

Are you feeling worried about Google changes? Call us on 0208 457 4777 or contact us via our Twitter profile or Facebook fan page.