Estate agents, 'me too' positioning won't cut it with social networking
10 September, 2009 | Web design
Many businesses in history have taken the 'me too' position. A 'me-too' brand is one that positions itself to offer exactly what the original brand offers. It can work it some industries and with some products or services but not with social networking.
Firstly estate agents have to realise that only having a social networking profile is not good enough. Users want to see evidence that estate agents are using social networking to its full potential, not a stale profile where the only evidence of activity is a post that occurred a few months ago. Users want estate agents to share the most up-to-date properties, local news, videos, the latest developments, useful links, advice on avoiding housing disaster, and many more. The great thing about online marketing is that it is only bound to the imagination of the user.
Estate agents that copy another estate agent's social networking activities will find a lack of leads. Estate agents need to try and come up with original ideas that will entice the user to visit their website. The website should then prompt the user to make a property search, view the listings then contact the estate agent regarding a property that they are interested in.
As social networking is used by increasing numbers and by a larger audience, it is only logical that these users will start using social networking as part of their online property search. Estate agents must start experimenting with social networking now before a rival estate agent gets there first. With that, estate agents must keep working hard at creating an experience that will push users onto their website.
An estate agent website specialist, Search Engine Optimisation for estate agents and estate agent software specialist, Resource Techniques provides free consultations to all our customers on social networking. We guide estate agents through the sometimes tricky online world to help them generate online leads. To see what Resource Techniques can do for you, visit our portfolio or contact us.