Estate agent website essentials

| Web design

Estate agent website essentials

 

When it comes to websites of estate agents it must go beyond being beautiful, it needs to be functional, with great user experience, giving your users a reason to trust you and persuade your potential customers that you are the estate agent for them.

Here are some great tips on how to create an amazing estate agency website and the features it will need to help boost sales and promote your business:

1) Compatible with all devices

Mobile now dominates online search, so all those potential clients that happen to find your website online are likely to be using one of the hundreds of mobile devices. You must ensure that all of your customers will be able to access your website easily as well as navigate around it. Your website needs to be responsive, which means it will automatically adjust to fit any screen size to ensure your users will get the best user experience possible.

Having a mobile friendly website will also help you rank better within Google.

2) Simple navigation

If you have a lot of content it can be tempting to have an elaborate menu of layers and tabs. However your primary navigation should only have a maximum of 5 or 6 links as it is a lot quicker and less confusing to use.

It is important to organise all your information properly in order to help speed up conversions. To ensure the most effective navigation ensure you can convert in 3 clicks or less.

3) Optimise for speed

Speed is important, even if you have a beautifully designed website with amazing content, the average visitor will leave a website within 6 seconds if they don’t feel the site is loading fast enough.

4) Clear and simple contact info

Your audience wants information that’s why they are on your website. It should never be difficult for your customers to find ways of getting in touch with you. You should always have some form of contact information above the fold of the page, as well as a contact us page within your primary navigation which includes a telephone number, full address, email, contact us form and opening hours.

Don’t forget many users may want to contact you via social media so ensure you have these listed too.

5) SEO-friendly URLs

URLs hold a lot of value when it comes to SEO. You should keep your URLs to the point and containing relevant keywords to the page.

In the past URLs would look something like www.example.com/915877smgnurs, which is meaningless. Nowadays, your audience should be able to know what the page is about by simply looking at the URL. Make sure you keep your URLs short, consistently structured and clear. 

Luke Stanley