Drive business to your new website
25 January, 2012 | Web design
If you’ve just launched your new website it’s virtually invisible on the internet. In the first few weeks it’s vital to get the word out about your website to enable yourself to start ranking within the search engines.
These are some sure fire ways to increase visibility for a new website:
Be creative with your keywords
Your content may be relevant to your estate agency brand but if you don’t take advantage of keyword optimisation then your content may not be able to reach the eyes of potential customers. You should try and identify which keywords would work for your business. This may be optimising for local areas or specific services.
Link building through article marketing
Due to Google’s panda update many website owners had to change their link building strategies to writing high quality articles, instead of using online directories. This makes it harder on those who want to use link building to drive traffic to their website, but article marketing is still one of the most effective ways to gain a name in around the web.
This is a great way to get the message out to existing customers and contacts. It can supplement your already growing number of visitors and direct users exactly where you want them to go. Include a contact us form on your website to begin creating a contacts list.
Make sure your newsletter always includes your contact information and social networking links.