Does Google instant affect my website’s SEO?

| Web design

Does Google instant affect my website’s SEO?

Estate Agents, over the last few weeks you may have noticed Google’s new search feature. Google instant allows users to get results as they type in their queries. This will allow users to have interactive feedback while they are searching making their search faster and easier.

How it works?

Google instant gives you instant search results as you type. This gives you more options and possibly better results.

They are calling this “Search-before-you-type”.

Google Instant will take what you have already typed into the search bar and predict the most likely result and will bring you its predictions as you as type.

Please note that Estate Agents must be signed in to their Gmail to access this feature.

The features you should know about:

  • Active Results –

Google will bring you live search results as you type allowing you to quickly interact and scroll through the websites you need.

  • Reading your mind –

Google will try and predict the rest of your search query as you type allowing search to be faster and more accurate.

How will this change the Search Results?

It won’t actually change how Google rank web pages or how it index’s them, the only thing Google Instant will have an impact on is how people search and what they search for.

Users will now just get more options at a quicker speed.

Some Google instant stats and facts

  • Before Google instant, the typical searcher took more than 9 seconds to enter a search term and in some cases could take up to 30-90 seconds to type.
  • Using Google Instant can save 2-5 seconds per search.
  • If everyone uses Google Instant globally, we estimate this will save more than 3.5 billion seconds a day. That’s 11 hours saved every second.
  • 15 new technologies contribute to Google Instant functionality.

Luke Stanley – SEO consultant