Could Google bring order to the commercial agent?

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Could Google bring order to the commercial agent?

Are you one of those people that has post-its stuck all over your PC, random jottings stuck to the fridge, reminder’s pinned to a board or pockets full of scribbled notes on scraps of paper? Well if so this new service from Google could help you to de-clutter and bring order to your world.

Google’s Keep is a digital memo service that allows you to quickly jot down notes, make checklists and include image files. It is even possible to make voice notes that Keep will then transcribe. All this information is then stored in Google Drive and then the applications search facility allows you to find the relevant idea, though or brilliance later.

At the moment Keep is only available online or as an app for smartphones running Android 4.0 or above.

Nevertheless, some believe that Google may have come to the digital memo market a little late in the day. Evernote has been with us for several years now and is the undisputed leader of the pack with around 15 million active users. There are also other well-established products like Springpad, Catch and Microsoft’s OneNote.

As we all become more swamped by information and lives become more hectic, these digital memo applications become increasingly popular.


Philip Burrows, Marketing Consultant