Commercial Agents Must Go Mobile

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Commercial Agents Must Go Mobile


Commercial agents and chartered surveyors not convinced yet of the importance of a mobile optimized website for their company should take note of research carried out in 2011.

We’ve talked about how mobile websites work, the unique behaviour of mobile traffic and the commercial opportunity that mobile presents chartered surveyors.

Yet research published by a number of leading organisations like Cisco Systems, 02 and Forester Research show how mobile will completely change the way the web is used and how commercial agent websites are accessed.

The Growth Of Mobile Optimised Websites

In the three years to 2011 there was a 2000% increase in the amount of mobile optimised sites on the web. This increase has been due to the way that we are embracing the convenience and accessibility that mobile devices give us to access the Internet. A typical Smartphone (iPhone, Android, Blackberry etc.) user will access the web 20 times a day.

What The Experts Say

As far back as February 2010, John Gregory of mobile network O2 revealed that internet traffic across their mobile network doubled every four months, resulting in an 18-fold increase in traffic.

In 2011, Cisco Systems research noted that mobile data traffic was more than three times the size of the entire global Internet in 2000. Furthermore, between 2010 and 2015 they forecast that global mobile data traffic will increase 26-fold.

Your Competition Is One Click Away

In November we looked at the possible mobile expectations of commercial property clients. One of the findings was that 34% of customers surveyed said that on visiting a poor mobile website they would simply visit a competitors website. Further to this article, we have come across research carried out by Forester Research. In their study they found that 40% of users do not return to a website if their first visit is negative.

There is No Excuse

The convenience that smartphones bring, will mean increasing that commercial property tenants, landlords, investors and developers will be accessing your website via such a device.
It is therefore imperative that you deliver the very best impression you can.

The good news is that a mobile optimised version of you website is a relatively cheap solution. Cost will be a fraction of what you spent on your conventional website. There simple is not excuse.


Philip Burrows, Marketing Consultant