Bing launches new visual search that will keep users coming back again and again
15 September, 2009 | Web design
Bing is in the news today for launching a new feature called visual search. Visual search is escalating the competition between the two search giants and the clear winner will be the consumer. Currently Google is still the giant in the UK, conducting 91.44% of all searches in the UK, whilst Bing has a market share of 2.68% (statcounter.com Sept 2009).
Estate agents, and general Bing users, might have trouble finding visual search. Visual search does not feature on the Bing homepage so users have to search for 'visual search' in Bing's search bar. Once on the results page, users will see news about visual search at the top of the page with the required link below. To help users find Bing's Visual search, Resource Techniques has provided the Visual search link.
Once you've on the visual search link, users are required to download Microsoft Silverlight which is a graphics system that is supported by multiple browsers. The download takes a minimal amount of time, but once past these two hurdles, users are able to fully enjoy what the feature has to offer.
Currently, there are 47 available galleries ranging from Popular Books to the FBI's most wanted. The 5 different galleries are; Entertainment, Famous People, Reference, Shopping and Sports and these galleries have the full range of choices available. For example, under 'New Cars', there are 357 cars to view. You can sort these results by; Most popular on Bing, Safest, Most Expensive, Best Highway MPG, Hybrid, Sports or SUV and users can narrow each result by type, make, base price, and fuel type.
Options like these will prompt users to use the feature more as a point of reference rather than something pretty that they can use. Once the feature is used as point of reference, then users will keep coming back to see which mobile phone to buy or which dog breed that they saw that day.
Resource Techniques provides a similar feature on our estate agent web sites, in which users are able to use as a point of reference. Our enhanced mapping allows estate agents to map the local amenities on their Google Map search. Not only is the feature embedded into the website (not in a pop-up or external, but users do not have to download any files to view them!
This is a very popular feature with users! Local amenities from schools to restaurants are able to be plotted alongside properties for sale or rent which means that users can plot their children's route to school or even the nearest train stations to get to work. Features like this, and visual search, keep users coming back again and again. Click to view our portfolio or contact us for web sites for estate agents or SEO for estate agents.