8 Signs of a High Performance Website
27 June, 2018 | Web design
Your estate agency website needs to be as effective and attractive as possible in order for you to succeed online. To help you achieve this we have put together an 8-point review to help you quickly assess the weak points of your website.
Here are 8 requirements we look for in a high performing website:
1) Great User Experience
Your website will be the first point of contact for many of your potential customers, it is important that your site is usable, attractive, professional and modern to leave a positive, long lasting impression.
2) Enticing Call To Action
As soon as someone lands on your website, it should be clear what you want them to do. Use enticing words and images to help enhance your call to actions.
3) Clear Contact Information
Your contact information should be easy to find within a few seconds of landing on your website. Your contact details should include a phone number for each of your offices, a full address, a contact form and a map to ensure your office location is easy to find.
4) Eye Catching
What catches your eye first? Does it make a memorable impact? Is the feature intentional? Make sure the thing that catches the eye first leaves an impression as it will likely be the thing that people associate with your brand.
5) Professional, Clean and Modern
Does your website appear to be designed professionally? Is the design modern or does it look a little dated? Do the images speak to your target audience or are they just random and meaningless?
Everything on your website should have a purpose down to the white space. Ensure it is clean, clear and modern to draw your audience in.
6) Pleasant Colours
A website that uses harsh colours can have a negative effect. The colouring of your website needs to be appealing to the eye and appropriate to your branding.
7) Track Website Analytics
Your aim should be to draw in more and more visitors each month and turn those visitors into customers which means you should monitor trends in your website visits metrics to make sure your SEO and content marketing efforts are achieving their intended goals.
8) Great Content
Content is king in terms of SEO, and without SEO your business will struggle to be found online. A successful website will have a well optimised website and great content throughout to entice visitors and keep them on the website for longer.
This do-it-yourself website review provides a clear idea of what makes a good website and anyone can apply these principles to their own website to achieve success. If you are still unsure whether your website meets your audiences needs then request a free, no obligation website review here.