8 great tips to boost links through article writing

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8 great tips to boost links through article writing


Producing an appealing, link worthy article may seem hard to a lot of estate agents but it can be simple once you know how people read articles and what grabs their attention.

A huge part of SEO for Estate Agents is link building, here are some great tips to generate links through your articles:


1. Skimming

Most people either don’t have time or can’t be bothered to read every article they come across, meaning those people generally skim through the content in order to find out if the article is worth reading.

Make sure you produce content that is easy to scan through, think about the layout of the article and what images you are going to use. Don’t just write lots of content, back to back, spread it out a little with images, bullet points and sub headings.


2. Informative headlines

Be clear to the reader, get across what they are about to read and make sure your content delivers. Don’t hesitate with trying different or fun titles; making the title interesting will draw in more people.


3. Add Numbers

This is used everywhere already but still works, numbers grab peoples attentions and also help the skimming factor. It’s easier to read; more spaced out and makes you want to click on it.

This can be used in the headline or throughout the content to create lists.

Here are some examples of Resource Techniques articles –

  • 4 things that will kill your SEO ranking
  • Ten Simple Estate Agent website fixes   
  • 10 reasons why your Estate Agent website is rubbish

(This is also a list that grabs your attention and makes you want to click through.)


4. Visually appealing with Pictures

Images obviously grab people attention better than words. Use images wisely to draw in the user.

Here are some tips on how to create these images

  • Photographs you’ve taken yourself
  • Charts and graphs you’ve collected
  • Videos
  • Infographics

This also makes it cheaper to produce your articles.


5. Sub-headings

Think like a newspaper. If you saw a newspaper with a single headline and then just lots of text you would read it as you probably wouldn’t know where to start.

Break the content up, make it nice and easy to read otherwise your reader’s brains will switch off and they will stop reading.


6. Use lists

Lists work because they are quick and easy, you use them all the time in general life, why not use them in your articles?

Lists help get across the crucial bits quickly and effectively, without being time consuming or overwhelming the reader.  


7. Change up the fonts

Font’s help emphasize important points and words. Using the fonts properly can draw a lot of attention to your content.

Bold is usually used to emphasize key phrases to your articles.

Italics also give off the same effect.


8. Be honest

Your blogging represents you and your work, misleading readers won’t benefit you in any way.

By Luke Stanley
SEO Consultant