6 ways to make your Estate Agency website stand out

Your Estate Agency website is a great way to promote your business and services but getting people to stay on your site isn’t the easiest thing to do as there is likely to be a lot of competition in and around your area promoting the exact same services you do.

If you want your website to stand out from the crowd, there are a few things you should include: Â

A call-to-action

When someone lands on your Estate Agency website you need to point them into the right direction. Often people will struggle to find the property search function and won’t sign up to email alert just because it’s not clearly displayed.

By placing a call-to-action in the right place, you will generate more business.

The Logo

Your logo and brand should be on every page of the site. A professional logo really can go a long way with first impressions and it is likely to be the first thing people see when entering the website.

If your logo isn’t distinctive, fewer people will remember your business and website.Â

Navigation

The navigation is crucial for your website. Your visitors need to be able to find their way around the website quickly and efficiently. The user should also be able to return to the homepage easily from any page on your site.

Consistency

The design and layout of the site should be consistent throughout. You don’t want to confuse the user by changing the layout every other page.

Imagery

An image can really help to define your business and services. These images need to be high quality and professionally done as well as work with the design of the website, your business message and your branding.

Mobile-friendly

Websites that haven’t been designed for mobile platforms will annoy mobile users. These users are likely to back up and go to one of your competitor’s website that is more mobile friendly.

All text and images need to be clearly displayed from any device. Designing your website to be viewed easily on mobile devices will promote your website to people browsing the Internet from their Smartphone or tablet.