5 Ways To Captivate Your Audience

| Web design

5 Ways To Captivate Your Audience


We say when it comes to web design for estate agents you only have 3 seconds to impress, which doesn’t give you with much time to captivate your audience. Your audience generally has a very little attention span when it comes to searching online which means you will have to do everything you can to grab and hold onto the user’s attention!

This is easier said than done but there are a few things you can do to make your website stand out from the crowd.

Here are 5 great tips to help you can captivate your audience:

1) Mind-Blowing Imagery

Everyone loves big, bold, high resolution imagery and it can be the easiest and one of the most effective ways to captivate your audience.

The image still needs to work with and be relevant to your brand, but if it fills the screen and looks great it’s hard for the image not to make a last impression.

2) An Irresistible Call-To-Action

Nothing draws the user into a site more than an eye catching call-to-action. For an estate agent your primary call-to-action needs to be your property search function, however you are likely to have a handful dotted around the site.

Make sure these call-to-actions are clear, bold and enticing to ensure they can’t be missed.

3) An Alluring Slogan

Grab the user’s attention with a creative slogan. It has to be written with the specific purpose of creating an impact in order to draw the user in to find out more.

A slogan can leave a lasting impression so don’t underestimate the power of content.

4) Keep It Clean and Simple

Minimalist web design will emphasise all of the above, ensuring that your audience understands everything you are laying out in front of them. By keeping things simple you will avoid confusing and distracting your users away from the more important things on your website such as your call-to-action.

Don’t needlessly complicate your website by filling up every inch of it. White space is your friend, use it wisely.

5) Don’t Underestimate Colour

Use of colours within web design can create a huge impact if done right. By using the right colours in the right way, you will help bring out the right emotions of your audience. Colour subconsciously has certain meanings and has the power to bring out different feelings. Find out what the colours of your website say about you?

Luke Stanley