5 types of content marketing that work for Estate Agents

Content is king on the internet! Content is the engine of search, social and online marketing, without it no website can be successful.

With that in mind, you should maybe think about jumping onto the content bandwagon...

There are many types of content marketing methods that can work for estate agents; here is a list of 5 types that if done right could work for you:

Blog posts

Blogs are probably the first thing that comes to mind when we say content marketing but it is one of the best ways to promote your business online.

By setting up a blog, you create a resource for your customers to learn about your business and industry as well as reinforce your brand.

How-to guides

You can create these types of guides in a blog post, video or with a series of photos. How-to guides draw people in and give you a chance to demonstrate your expertise in your industry.

You can use them to show your readers how to complete a project, learn a skill or put some specific tips into practice.

Email newsletters

This is a great way to get your message out to followers. Try to make your newsletter highly clickable with interesting titles and imagery. You should only ever post highly relevant content that you think your followers will actually be interested in reading.

Video

Video is one of the best ways to distinguish yourself from your competition. Videos are ideal for demonstrations, how-to guides, interviews and any other content you may wish to communicate with your viewers with a clearer sense of your personality.

It’s also a great way to gain trust through your website.

Testimonials

Testimonials from happy customers act as major social proof of your businesses value. You can post testimonials on your website, across your social platforms or on review sites, the power of these comments are undeniable.

It is very likely that you don’t have the time to be able to take on all 5 of these strategies but even with one or two you will see a huge boost in traffic and usage of the website by potential customers.

By Luke Stanley
SEO Consultant