5 Reasons Why People Aren’t Coming Back To Your Website
30 November, 2011 | Web design
Are you struggling to bring visitors back to your site on a regular basis? Do you feel like you are losing out on business because of this?
Well don’t panic as this can be turned around with some easy updates to your website to encourage users to keep coming back to your website.
5 reasons why visitors aren’t returning to your website:
Of course every website requires different specifications and unique functionality but the websites that aren’t seeing repeat users normally share the same mistakes.
Here are the top 5 reasons people aren’t coming back to your website:
1. Your website is static
How often do you update the content to your website? Static websites are dull for the users, the content never changes, the information is always the same and readers have nothing new to return to.
Having a static website is one of the main reasons people won’t return to your website. Users want to come back to websites that adds new content on a regular basis.
2. Your website has a complicated navigation
Making your website hard to use will deter any user. Things you should keep in mind:
- Multiple links to the same page will confuse the user. You may think it’s good to drive the user through your website but too many of the same links will just annoy the users.
- Broken links are poor all-round. They are a nuisance for the users and the search engines will score you poorly because of it. Take the time to go through your website to see if any of your links need replacing.
3. You’re not encouraging engagement
Do you give your readers the option to ‘like’ your articles or become fans of yours on Facebook and Twitter? Readers enjoy engaging with websites that they frequently use.
Be sure to encourage feedback from them.
4. Lack of Social Media
Social media is a great tool to use to build relationships with the public and draw users back to your website.
5. You provide useless, irrelevant content to your users
Is your website so focused on making sales that you aren’t providing your users with any interesting, educational information?
Readers want to learn, that’s why they visit your website. Readers don’t want you to stuff sales down their throat; it will only discourage them from coming back in the future.
Review your website against the list of reasons why people aren’t coming back to your website. Be honest with yourself and determine whether your website falls into any of these traps. We will follow this article on next week with “5 ways to encourage users to return to your website”.