5 reasons to embrace SEO

| Web design

5 reasons to embrace SEO

We all need quality SEO, it is a crucial part of any online presence, whether you have your own website, launching a blog or optimising your website for mobile.

And whether you love it or hate it, you need to understand why SEO is so important for your web and your business.

Here are the top reasons we all need SEO:

1. SEO helps organise the web

The internet is great because it gives you access to everything instantly. If it weren’t for SEO, trying to access the vast amount of information around the web would be near impossible. SEO helps us organise the internet into topics and relevant fields.

2. SEO encourages improvement

SEO is a very competitive industry; this means you need to improve your website to outperform your competition. Google helps this along by measuring for quality and relevance of a website and ranking them accordingly. You must continuously improve your website in order to improve your rank.

3. SEO isn’t just about big businesses

SEO is for everyone, it allows small businesses to be visible around the net and to compete with big businesses through strong SEO.

4. SEO improves site navigation

Good site navigation is important to rank well, website owners and SEO’s have to really think about the site architecture of the website so the more important content is no more than two clicks away.

This improves the site because:

  • It enhances the usability of the site
  • Keeps users on the site for longer
  • Helps Google index your website easily

5. SEO  forces us to produce better content

SEO isn’t just about cramming as many keywords as you can into your content. The content needs to be written primarily for the user. If you stuff the content full of keywords, use copied content or irrelevant content the search engines will simply ignore it.

SEO makes the internet easier to use

All of the points above are in place to improve the web and to make it easier to find what you are looking for. Without SEO finding what you need would be near impossible and spam would have probably taken over the internet.

By Luke Stanley
SEO Consultant