4 Ways to Use Google + To Improve SEO
22 February, 2012 | Web design
It has recently become quite obvious that Estate Agents really need to start embracing Google + if they are to run a successful online campaign. If you are willing to put a little bit of effort into your Google + profile, the payoff could be huge.
Here are 4 great techniques to boost your Google + profile and improve your SEO. These few smart moves can send you straight to the top:
1. Quality as well as quantity matter
To keep your page fresh, you need to update it at least every 3 days. People check these accounts all the time, so if you want return visits and more interest you will have to update as much as possible.
But don’t fill your page up with rubbish; the content should be relevant and interesting. This will encourage people to share it which should be one of the main reasons you set up a Google + account in the first place.
To further push your content make your posts public, respond when you receive comments and use your words wisely to grab the user’s attention.
2. Be cliquey
Get into people’s circles. The best way to do this is by pulling people into your own circles. This works the same way as it does on Twitter (follow someone on Twitter in the hopes they’ll return the favour).
Posting good articles covering a wide range of industry based information will also lure people into your circles.
Just posting content isn’t enough, you must actively engage with your audience. Respond to comments on your posts, ask them questions, bring up things to discuss and pay attention to who’s most responsive. Power users will always lead you to new followers.
Also you should dish out the +1’s, these are the stamp of approval on Google +. People respond better if you like what they post. +1’s have been proven to give your SEO a boost.
4. Optimise your profile wisely
Keywords are a must to rank on Google, but not every part of your profile carries as much weight as others. Focus on planting the keywords in the ‘Introduction’, ‘Employment’, ‘Education’ and ‘Places’ fields.