4 pages every estate agency website should have
27 August, 2014 | Web design
Is your estate agency website fulfilling the needs of your audience? Planning, creating and building a website gives you the chance to choose images, pick colour schemes and create appealing content that suit and represent your business.
But what pages should you include on your website as an estate agent? Here are the four pages you need to make it as easy as possible for your potential and existing customers to find the information they are looking for quickly.
1. About Us
This page explains to your audience who you are, what you do and a brief history of your company. This page will help to improve credibility of your business, building customer trust in the process.
Your about us page should display the personality of your business and make customers understand more about you. You should get across your expertise, displaying experience and qualifications within your industry.
Nobody wants to hear you brag about how great your business is. Instead prove you are the best through client testimonials.
Just like the About Us page, testimonials will help build credibility and trust (especially if they come from a reputable source like Google Plus reviews or Facebook reviews).
Commonly overlooked is the Frequently Asked Questions page. This page will reduce the manual work of replying to customers little queries, as it will address the more common questions people have about your business.
When choosing the questions you should include, just think of all the questions you get asked on a regular basis. You could even have two sections of this, one aimed at vendors and one aimed at buyers.
This page should inform your audience, helping to move them along to the next stage in the buying process.
4. Contact Us
This is one of the most important pages on your website. It has to be clear, prominent and easy to find from the homepage as it tells people how to get in contact with you.
Be sure to include your phone number, office address (along with pinpoint location on Google Maps), social media accounts and contact form.
All these pages should be clear and easy to find from the homepage to ensure your audience can find them quickly and easily.