3 things you need to know about Facebook’s IPO

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3 things you need to know about Facebook’s IPO

Unless you’ve been living under a rock you may have heard about Facebook filing its prospectus for an (IPO) initial public offering, seeking $5 billion in funding.

Here are 3 things all Estate Agents should know about Facebook’s IPO:

1. Facts and Figures

Facebooks IPO finally gives us an insight into how much Facebook is really worth and how much people are to gain once Facebook goes public... but how does Facebook make its money?

In 2011, 85% of their earnings came from advertising and Zynga, the social gaming company (the guys behind FarmVille and various other social games) accounted for 12% of Facebooks annual revenues.

Facebook now has around 845 million visits per month, 2.7 billion likes and comments every day and 250 million photos uploaded every day.

2. Mobile is Facebook’s next opportunity

In December 2011, 425 million people visited Facebook via a mobile device, yet no ads appear on the mobile Facebook app. This seems crazy as half of Facebook’s audience aren’t seeing their main source of revenue.

This is most likely due to the difficulty Facebook would face with incorporating these ads within their platform. Sponsored posts would be the obvious answer but inserting these sponsored posts into users news feeds would probably cause uproar.

3. The evolution of Facebook

Facebook continues to evolve and improve, working towards a better platform for its users. This normally is followed by users moaning but the members keep increasing.

In a letter from Mark Zuckerberg , he says “At Facebook, we’re inspired by technologies that have revolutionized how people spread and consume information. We often talk about inventions like the printing press and the television — by simply making communication more efficient, they led a complete transformation of many important parts of society. They gave more people a voice. They encouraged progress. They changed the way society was organized. They brought us closer together.

Today, our society has reached another tipping point. We live at a moment when the majority of people in the world have access to the internet or mobile phones — the raw tools necessary to start sharing what they’re thinking, feeling and doing with whomever they want. Facebook aspires to build the services that give people the power to share and help them once again transform many of our core institutions and industries.”

Because of this Facebook is most like to succeed where other social sites like MySpace failed. Changing with the times and keeping up with modern technology is key to keeping your business efforts alive.