3 quick website tips for Chartered Surveyors

If you are finally thinking of updating that tired old website that has been truly misrepresenting you and your company for the past 5 years, then you might find some of these quick tips useful before you dive headlong into the design and build process.

Then again, if you are not looking to update your website, convinced that what you have will do, see how your website measures up to the same tips:

Make The Navigation Logical and Simple

Don’t make it a struggle for people to find their way around your website. Typically visitors to your website already know what they are looking for, make it easy for them to find it. Carry out a test for yourself, would a visitor find what they are looking for in under 3 seconds?

Get To The Point

In the same vain as logical navigation, in 3 seconds would a visitors to your website be able to get a clear understanding of what you can do for them and why you are different?

We’ve noticed that a lot of chartered surveyor and commercial agents have a tendency to flood their websites with text. Pages of text are actually very off-putting. You may feel that your copy is insightful, important and interesting, but the chances are that no one is actually reading it.

Write For Your Web Audience

You need to understand that visitors do not read your website, they scan it. Try to break your copy up with the use of sub-heading and shorter, punchier paragraphs. Use H tags to make it easy for the reader to quickly understand what you are trying to say. Try and limit each section to one or two paragraphs. Better still use bullets. 

Copy is just as important as design. Getting to the point with a concise message will actually result in longer dwell times on individual pages and more chances that your audience will get in contact.