Google to launch its own smartphone

| Technology

You may be thinking Google already has its very own handset device, after all the Google Nexus One came out back in 2010, however the Nexus range of smartphones and tablets weren’t actually manufactured by Google.

Google only manages the design, development, marketing and support of these devices but some of the development and all of the manufacturing is carried out by the likes of Samsung, Huawei, LG, HTC, Motorola and Asus depending on the device.

The latest smartphone is the Nexus 6P which has been built by Huawei.

However, according to reports, Google is now planning to completely take control over their smartphone devices and build their very own from scratch.

The device is said to be released by the end of the year.

It isn’t clear whether the new device will be part of the Nexus range or break away completely and unfortunately there are no further details about the hardware specification. Yet, the report does say Google will take more control over the devices design, manufacturing and software.

With such little information having been released, it’s hard to see what Google may be planning. Potentially, they may be looking to position themselves against Apple as a competitor or simply boost their Nexus range.

If the rumours are to be believed that Google is creating their own smartphone device it isn’t likely that it will be the end of the Nexus range as Google’s CEO Sundar Pichai recently said that they are investing “a lot more effort” into the Nexus range, which may potentially mean that the Google’s own phone will take on the Nexus branding or that it will be released alongside it.

Only time will tell if Google will be creating and building their own Smartphone range but it will be interesting to see how it fares up against its already strong competition. 

Luke Stanley