Apple Reports Decline In iPhone Sales

| Technology

Apple Reports Decline In iPhone Sales


Apple announced another all-time quarterly revenue record despite selling fewer iPhones overall.

The total revenue was up 12.63% from the previous year bringing the total to $88.3 billion but while the revenue increased, iPhone sales dropped.

Apple sold 77.3 million iPhone which was almost a million less than it sold in the same period of 2017.

However, the average sale price for an iPhone increased to $796 from $695 the year before.

Tim Cook also noted that this year’s quarter was a week shorter than last year’s so it is quite possible that Apple could have matched last year’s sales.

He stated “For us, it’s not the numbers. It’s customer’s satisfaction. Customer satisfaction is off the charts for iPhone X.”

He also announced that Apple now has 1.3 billion active devices worldwide, which is a 30% increase since 2016.

The iPad saw a slight increase in sales having sold 13.2 million iPads compared to 13.1 million last year, yet Macs also saw a small drop in sales down to 5.1 million sold compared to 5.4 million the previous year.

Apple clearly isn’t worried about the decrease in iPhones sales and the company seems very optimistic regarding the HomePod and augmented reality.

Apple CEO, Tim Cook didn’t give much away about the augmented reality plans beyond the iPhone and iPad though, so it’s unlikely that we will see the Apple AR glasses that have been rumoured anytime soon.

Luke Stanley