Where to start on Twitter?

Getting started on Twitter may seem a bit daunting. The fast paced social network can be a little confusing to begin with but once you get your head around it can be a great marketing tool for estate agents.

Here are five tips to get you started:

1. Start by having a look around

Before you start posting, it may be worth having a look around. See what other people and businesses are tweeting, start following accounts that look relevant to you and just get used to the site. By doing this it will help you see what sort of content you should be tweeting, what’s popular and how to tweet.

2. Incorporate your brand

Customising your profile picture, header picture and background in your profile settings will help users identify your business and brand. It will also help you stand out from the crowd, especially if you get a little creative with it.

3. Keep your tweets short and sweet

Twitter limits your posts to 140 characters. Don’t try to cram it all in, instead keep your tweets short and to the point.

The other benefit of keeping your tweets short is that it will increase your chances of re-tweets.

4. Go easy on the self-promotion

Twitter is a great marketing tool and you should be tweeting about what your business is getting up to but you need to keep in mind that Twitter isn’t a platform for constant self-promotion, to brag or to post hundreds of property listings.

To find success on Twitter you need to engage and inform otherwise your followers will lose interest and unfollow you. Aim to be only post interesting and informative tweets, these types of posts will increase your chances of engagement.

5. Monitor your connect tab

At the top left of your homepage you will see the connect tab that shows you everyone that’s been talking to you on Twitter. You will need to check this tab regularly and make sure you reply to anyone that mentions you.

These tips should help you get started, it may take some time to get used to Twitter but it is crucial for you to stay active as much as possible.

So what are you waiting for… get started!