Twitter drops Favorites for Likes

Twitter has changed the “Favourite” star button on a tweet to a “Like” button in the shape of a heart.

Twitter made this rather small but seemingly significant change yesterday evening and from what we can see so far it has had absolutely no change in the buttons function apart from the name being changed from “favorite” to “like”.

Why has Twitter dropped favourites?

It looks like Twitter are following suit with all other social platforms simply to avoid any confusion when it comes to the favourite button.

Twitter has said “We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers. You might like a lot of things, but not everything can be your favorite”.

The like button has become a universally understood function to approve of a post but many Twitter users liked the fact Twitter didn’t follow the crowd and had their own slightly different version of the like button.

However, as stated above if the change is solely to reduce confusion or enable the button to be used more broadly then we can’t see it having any negative affect.

But will it have an impact on interaction and engagement? It is very possible.

What does it mean for you?

As for estate agent using Twitter you may find you have a slight increase in engagement and more people liking your posts but it isn’t likely to be a game changer and you may not even notice anything.