The Most Liked Instagram Image Ever

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The Most Liked Instagram Image Ever


An Instagrammer, who hasn’t revealed their identity yet has managed to unseat Kylie Jenner for the title of ‘most-liked picture on Instagram’.

Up until now, reality TV star Kylie Jenner has held the title with over 18.4 million likes.

However, an Instagram user started a campaign on the 4th January 2019 to make a stock picture of an egg the most-liked picture (see image below).


The single egg on a white background has managed to achieve over 45.2 million likes so far.

The account called “world-record-egg” currently has 6.9 million followers and has been given a blue “verified” tick on Instagram as a number of copycat accounts have sprang up on the site. 

The posts caption states “Let’s set a world record together and get the most-liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this.”

The experiment supposedly started out as a bit of a joke, with the user saying, “I thought it would be an interesting experiment to try and beat the record with something as basic as possible, which led to me deciding on the egg. I guess it’s also a comment on celebrity culture and how fragile and easily cracked it is (pun intended). But really I just thought it would be funny if something as simple as an egg could take the crown.”

Luke Stanley