The growth of Social Media
09 April, 2014 | Social media
Social media is now an obsession, an addiction and almost a way of life within the online world. It has changed the way we communicate, not only with friends and family but with businesses and customers.
Social media is marketing gold, if done correctly. Check out how social networks and their demographics have grown and evolved over the last ten years!
Social media stats for Estate Agents
- 93% of businesses use social media
- 70% of brands have a presence on Google+
- 70% of marketers have used Facebook to successfully gain new customers
- 34% of marketers have used Twitter to successfully gain new customers
- 13 minutes - time spent on social media networks per hour in the UK
- 71% of users access social media from mobile devices
- Facebook, Twitter and Google+ are the top 3 social media sites used by businesses
Here are the latest stats from Facebook:
- There are now over 1.15 billion active monthly Facebook users
- 23% of these users login to Facebook at least 5 times per day
The latest numbers from Google Plus:
- There is now over 1 billion Google+ enabled accounts
- Google+ has reached 359 million monthly active users
- Google+ is growing at 33% per annum
- 45-54 year old usage has increased by 56% since 2012
What’s going on with Twitter?
- Twitter now has over 550 million registered users
- It is the fastest growing network with a 44% growth from 2012-2013
- Twitter has 215 million monthly active users
Social age demographic
Many estate agents believe that their audience isn’t using social media. However social networks are no longer only used by the youth.
Here are the latest polls on what ages are using these social networks:
- 89% of 18-29 year olds use social media
- 72% of 30-49 year olds use social media
- 60% of 50-60 years olds use social media
- 43% of the 65 plus age category are using social media
This equates to 72% of all internet users that are now actively using social media.
Social media is no longer only being used by the younger generations… get involved!