Social stats you can’t ignore in 2015

By now you should be active on at least one social media channel; if not then you definitely need to start thinking about it. Here is a list of 15 stats and facts to show you just how important social media can be for your estate agency business:

Why people use social media:

1. 8 out of 10 businesses use social media in order to drive growth to their business.

2. 3 out of 5 businesses say they have gained new customers through social media marketing.

3. 83% use social media to increase their brand awareness.

4. 63% use social media to increase traffic to their website.

5. 82% of businesses say that social media has been effective for generating new leads.

6. 92% of businesses say that social media has generated more exposure for their business.

Why you should use Facebook:

7. Facebook has over 1.44 billion monthly active Facebook users.

8. 70% of businesses say they have gained customers through Facebook.

9. 42% of businesses say that Facebook is important to their business.

Why you should use Twitter:

10. Businesses that are active on Twitter generate twice as many leads as those who don’t have an account.  

11. The average Twitter user follows 5 or more businesses.

12. On average, 37% of Twitter users will buy from a brand they follow.

Why you should use Google+:

13. 70% of businesses have a presence on Google+.

14. 26% of mobile users visit Google+ business pages while using their mobile device.

15. Google+ and Google Local Businesses have merged, meaning your Google+ page is highly connected with search rankings.