Social media engagement stats

Many estate agents have already figured out that being active on social media is vital if they want to succeed with their online marketing efforts. Social media can be a great tool to engage with potential and existing customers, draw in more traffic to your website and expand brand awareness.

Here are 24 convincing stats to help persuade you that 2016 should be the year you become more active on social media:

Social media usage:

1) There are 2.1 billion social media accounts.

2) 70% of internet users are active on social media.

3) 40% of internet users are actively using social media apps.

How often do users assess social media platforms?

Facebook:

4) 50% access Facebook more than once a day.

5) 25% access Facebook daily.

6) 13% access Facebook weekly.

7) 12% access Facebook less often.

Twitter:

8) 27% access Twitter more than once a day.

9) 24% access Twitter daily.

10) 24% access Twitter weekly.

11) 25% access Twitter less often.

How often do users interact with brands?

12) 4.21% of followers interact with brands on Instagram.

13) 0.07% of followers interact with brands on Facebook.

14) 0.03% of followers interact with brands on Twitter.

When do people engage?

15) 75% of interaction will happen within the first 5 hours of the post on Facebook.

16) Engagement rates are 18% higher on Thursdays and Fridays than any other day.

17) Facebook posts that have less than 250 characters receive 60% more engagement.

18) Engagement decreases on Twitter if you post more than 3 times a day.

Should you hashtag? Yes but not too much.

19) Tweets with 1-2 hashtags get 21% higher average engagement rates than those with no hashtags.

20) Tweets with more than 3 hashtags get 17% less engagement.

Photos are vital

21) 87% of engagement on Facebook business pages happens on photo posts.

22) Tweets with images receive 150% more retweets than those with no images.

23) Facebook images that were posted together in an album reached 5.1 times more people.

Customer loyalty

24) 53% of people who follow a brand on social media are more loyal to those brands.