Pinterest for Estate Agents
14 February, 2018 | Social media
When it comes to social media for estate agents, there is no lack of choice when it comes to what platform to work with. Of course, there are the social giants like Facebook and Twitter that dominate the social world but if those platforms don’t suit your needs then there are several other valuable social platforms you can get involved on such as:
What is Pinterest?
Pinterest is a photo sharing website that works sort of like a virtual notice board. You can “pin” images or videos to different topical boards which will be displayed under your account. Each pin has a description and links which goes directly to the website that you got the image or video from.
Once you post a pin, your followers can like it and re-pin it (share/retweet) to one of their boards, which will then be seen by all their followers. Just like Facebook and Twitter, if your pins are good then they can spread quickly and be seen by a lot of people in a short amount of time.
How to use Pinterest
Pinterest is just like Facebook, Twitter and every other social platform. It’s not about constant promotion but engaging with followers and building trust. Ideally, you will build a reputable profile and your followers will see you as an industry expert.
You can’t just force your dull listings upon your followers which is a common mistake with estate agents using social media. Your boards might be dedicated to estate agency and your business but to find success, you have to ensure your Pinterest boards are full of eye-catching, unique and creative images that are related to homes or your area.
Your images need to have an impact on your followers, if the image doesn’t inspire you then there’s no chance of it inspiring anyone else. Keep this in mind with every single image or video you pin.
Remember, the images don’t necessarily have to be produced by you, if you see any image online that you think might interest or inspire your followers then pin it.
What should you pin?
- Interior and exterior inspiration – when people are moving house they love to look online to get ideas about how they can decorate their newly purchased home so why not help them out and give them some inspiration.
- Property listings – Occasionally, it is ok to post properties you have on the market. However, only pin images that will grab your audience’s attention, this might be creative interior design, a beautiful kitchen, a scenic view, a unique garden feature or anything else that grabs your attention. You can even create different boards for each room of the house or key features. However, whatever you do, don’t pin boring pictures! No one wants to see a dingy bathroom or a standard bedroom on Pinterest (or any other social platform for that matter).
- Local information – It’s also a good idea to have dedicated boards for each of the areas you cover. You can pin about events, news, new restaurants or businesses in the area that may be of interest to your followers or anything else local that you can think of. This is a great way to show off the local area and draw in local followers and people looking to move to the area.
You can find images from anywhere on the internet or simply re-pin images from other interior design, home living or architectural Pinterest accounts that you are following. Whatever you pin, you must include the follow – a description, a link and a board:
- Description – The description of a pin must be appealing and creative. Ensure you include keywords and hashtags that relate to your pins so they can be easily found.
- Link – This is where the image will take the user when they click on it. If you have re-pinned an image, ensure it is coming from a legitimate site (you don’t want to be sending your followers anywhere dodgy).
- Board – You have to pick a board that you have created to place the pin in. Simply choose the one that is most relevant or create a new board if you don’t already have a suitable one.
Pinterest can be a very powerful social media tools for estate agents if used correctly. Like all social platforms it may seem a bit daunting and high maintenance but once you get the hang of it, it can be quite fun to do.