Most common social media mistakes 2014

| Social media

Most common social media mistakes 2014

Mistakes will occur during your social media campaign, especially if you are new to the scene. However being aware of the mistakes you are making is the best way to improve your strategies in the future. However, this is usually where estate agents trip up, instead of acknowledging the fact they are getting nothing from their social media campaign, they continue to make the same mistakes over and over again, wasting their time and efforts.

If you are looking to get more back from your social media efforts then it is time to look back and see where you’ve been going wrong. It’s time to get your social media campaign back on track, so here are the 5 most common estate agents social media mistakes:  

1. Thinking success comes from quantity

Many estate agents assess their success by how many followers or likes they have. They fail to see that not all followers are equal; would you prefer one fan that likes and shares your posts regularly or 100 fans that don’t acknowledge them?

A small amount of followers doesn’t necessarily mean your account is a failure. Don’t focus on the numbers, focus on engagement.

2. Posting for the sake of posting

Posting frequently is very important to ensure you don’t lose your audience but that still doesn’t mean you can post anything. If you post 4 posts that don’t interest your audience at all, do you think that will benefit you? Only post great content, great images or great videos with great information as this is the only thing that will have an impact on your audience and encourage them to engage.

3. Focusing on too many social accounts

If you don’t have the time to manage multiple social media account then focus all your efforts into one. Don’t over commit yourself, if you are short on time you are likely to get more from it if you give one platform your full attention.

4. No brand personality

Every brand has a personality, which you need to get across in your social media activity. Being robotic will get you nowhere with social media.

5. Spamming

The last thing you want to do is annoy your social audience. If people start to think you are only posting self-promotional updates, they will simply stop viewing your page. So continually posting your property listings won’t benefit you at all, instead try to focus on only promoting your business every 1 out of 5 posts. The rest of the posts will need to be interesting or informative information regarding your area and the industry. 

Luke Stanley