Is Your Social Media Failing?

| Social media

Is Your Social Media Failing?


For many years now social media has been hailed as the ultimate marketing tool that will generate you lots of leads, raise brand awareness, allow you to gather a huge following and drive lots of traffic to your website but the majority of estate agents never really see the benefits of social media, despite their efforts.

However, we still constantly hear about all the benefits social media has and what it can do for us.

So what are you doing wrong?

The main reason many estate agents find no success from social media is because they don’t know how to use these platforms to generate sales, leads and fans.

Simply follow these 3 tactics to measure your social media efforts to discover where you are going wrong, what you should be doing and how you should be doing it:

1) Set up achievable goals

Figure out why you are using social media. Is it because you want to raise brand awareness? To generate more leads? To communicate on a personal level with your audience? To generate more traffic to your website?

Whatever it is, achievable goals are the key to your success. If you want to build a fan base, figure out how many followers you want to sign up per week? Pick a number and do everything you can to hit that number.

You need to know why you are on these social platforms and what you want to get out of being on them.

Record your results and alter your strategy accordingly.

2) Pick a target audience

We know you probably want to target everyone but it’s better to start small and work your way up then diving into the deep end.

Knowing who you want to connect with will help you choose the right social network to sign up to. Many estate agents sign up to multiple social platforms from day one and soon become overwhelmed and achieve no results. Focusing on one or two social platforms will give you more time to find out what works for you and what doesn’t.

3) Measure Results

Before you get started it is important that you have tools in place and understand them to measure your results. You can use free tools like Facebook Insight to see how many people you have reached, Twitter Analytics to monitor activity and Google Analytics, which measures how much traffic you receive from sites like Facebook and Twitter. Almost every social network has some form of analytics which will help you to monitor your results. 

Once you know how you are performing, you will be able to discover how to improve it. 

Luke Stanley