How to create value for your audience?
28 October, 2015 | Social media
How are you using social media? Is it solely for sales purposes or to help and influence your followers?
If it’s just to push sales then you won’t find success on social media. If you strive to provide your audience with valuable interesting content, aimed to educate and engage with them then your audience will return the love as they start to trust you.
Anyone who has found real success on social media has done it this way.
There are many ways in which you can use social media to gain success and the more effort you put into it the more you will get back.
Create value for your audience:
- What are you giving your audience?
- Do you provide value in every tweet?
- Why did they follow you in the first place?
By answering these questions it will help you provide better, more valuable content to your followers.
How are you helping your audience?
Not only do you need to provide valuable content but also help them. If you solve your followers’ problems, then you are being useful which in turn will lead to more trust.
Being a problem solver and proving you are an industry expert will help you to attract a wider audience who will be more likely to use your services when the time is comes.
What do they want you to post?
To answer this question you need to know your audience. This will vary from business to business but if you answer these questions you might get an idea of what might be of value to your audience:
- What’s the demographic of your potential customers?
- What problems might they have related to your services?
- How can you help them?
- What industry news might be of interest to them?
- What local news might be of interest to them?
- What questions could you ask them to encourage engagement?
Of course these questions could go on and on to help you identify what your audience wants from you, however these are the basics to get you started. The best way to find out what your audience wants is to simply post content and see how your audience reacts.
If you receive no clicks, likes, favourites, retweets, shares or comments then you may need to rethink what you are posting.