Find your audience on social media
06 July, 2016 | Social media
It is important to know who your target audience is and where to find them. With so many major social media platforms out there, it has never been more important or challenging to reach the right audience, at the right time, on the right platform.
That being said, there has never been so much opportunity to reach new audiences. However, in order to do so you need to first understand where these audiences are and how to target them on the individual platform as no social networking platform is the same due to their users wanting different things and to reach them you’ll need to adapt your marketing strategy for that platform.
To help you out, here are the demographics of each major social network. You may be surprised to find out where your audience may actually be:
1.65 billion monthly active users
4.5 billion Likes every day
1.51 billion Mobile active users
Demographic:
16% of users are aged 18 to 24
22% of users are aged 25 to 34
19% of users are aged 35-44
18% of users are aged 45-54
15% of users are aged 55-64
10% of users are aged 65+
310 million monthly active users
100 million daily active users
Over 500 million tweets every day
Demographic:
19% of users are aged 18 to 24
22% of users are aged 25 to 34
21% of users are aged 35-44
18% of users are aged 45-54
13% of users are aged 55-64
7% of users are aged 65+
500 million active users
Demographic:
23% of users are aged 18 to 24
26% of users are aged 25 to 34
19% of users are aged 35-44
15% of users are aged 45-54
12% of users are aged 55-64
4% of users are aged 65+
433 million members
Only 106 million active monthly members
Demographic:
14% of users are aged 18 to 24
21% of users are aged 25 to 34
22% of users are aged 35-44
18% of users are aged 45-54
16% of users are aged 55-64
9% of users are aged 65+
Snapchat
150 million active users
10 billion videos viewed daily
400 million snaps each day
Demographic:
45% of users are aged 18 to 24
26% of users are aged 25 to 34
13% of users are aged 35-44
10% of users are aged 45-54
6% of users are aged 55-64
1% of users are aged 65+
Google Plus
111 million active users
Demographic:
16% of users are aged 18 to 24
25% of users are aged 25 to 34
22% of users are aged 35-44
18% of users are aged 45-54
13% of users are aged 55-64
7% of users are aged 65+
100 million active users
85% of users are female
Demographic:
15% of users are aged 18 to 24
26% of users are aged 25 to 34
21% of users are aged 35-44
17% of users are aged 45-54
15% of users are aged 55-64
7% of users are aged 65+
In a perfect world, your brand would have a presence on every social platform, however unless you have a big team of staff dedicated to social media marketing it won’t be possible. We recommend that you focus on one or two social networks and make the most of them. Choose wisely as each social platform has their advantages and may work better for your brand and/or be easier for you to manage and use.
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