Facebook Traffic Is On The Decline

| Social media

Facebook Traffic Is On The Decline


Facebook has announced that the time spent on the social network is down a massive 50 million hours per day!

Could this be the beginning of the end for the social giant?

Of course not.

Facebook now has 2.13 billion active monthly users and 1.4 billion active daily users, which actually only means Facebook is losing an average 2.1 minutes a day per user.

However, Facebook CEO Mark Zuckerberg announced as part of the company’s quarterly earnings that this is a necessary drop for future success.

He stated “In 2018, we're focused on making sure Facebook isn't just fun to use, but also good for people's well-being and for society. We're doing this by encouraging meaningful connections between people rather than passive consumption of content.”

Facebook wants to be the place where people enjoy themselves and genuinely want to come back for more. Zuckerberg believes that this means fewer viral videos.

He said “Already last quarter, we made changes to show fewer viral videos to make sure people's time is well spent. In total, we made changes that reduced time spent on Facebook by roughly 50 million hours every day. By focusing on meaningful connections, our community and business will be stronger over the long term”.

Despite losing 50 million hours of usage a day, the social giant’s revenue reached $12.97 billion in the fourth quarter of 2017, which is up for 47% from the previous quarter.

The quarterly earnings report also showed us that their revenue is almost completely down to smartphones, with mobile advertising bringing in 89% of the overall ad revenue!

So it doesn’t look like the social giant is going anywhere and the fact that they are losing 50 million hours a day may actually make Facebook a more enjoyable user experience for everyone.

Luke Stanley