Facebook rollouts Reactions but why is this good news for Estate Agents

| Social media

Back in 2009, Facebook launched the infamous Like button which everyone loved and Facebook have now supplemented this button with Reactions.

What are Reactions?

Reactions are simply an extension to the Like button. Facebook users can now engage with posts by using one of six emotions, which are Like, Love, Haha, Wow, Sad and Angry.  

Why did Facebook introduce Reactions?

Facebook have rolled out Reactions to give users more flexibility to engage with posts in a specific and empathetic way.

Will they have an impacted on the News Feed?

Facebook’s algorithm factors in a number of signals which do currently include Likes and comments, but at the moment whatever Reaction is clicked will be counted in the same way as a Like.

Facebook do however plan to use specific Reactions to deliver better posts on their News Feed in the future.

What does this mean for businesses?

Although Reactions have the same impact on your posts as Likes do so won’t have any impact on your visibility, it can help you determine how your audience is engaging with your content. This information can help you to tailor your future content to what your audience likes and interacts with.

More choice in Reactions also means you are likely to see more engagement with your posts. It will also enable you to engage with your audience in a new way through comments, for example if someone has ‘Wowed’ your post you can ask why they have wowed it or if they have put an “angry” reaction you can tag them in the comments asking if they disagree with your post.

This gives you so much more potential of striking up conversations and opens a number of new opportunities for brands.

It is likely that Reactions will play a more important role in the future so be sure to monitor your Reactions on Facebook. 

Luke Stanley