Does social media work for Estate Agents?

| Social media

Does social media work for Estate Agents?

Social networking dominates the internet, with more and more estate agents joining in and discovering the potential social media really has, it’s time for you to get involved.

Amazing stats for Social media for estate agents:

Time spent on social media sites:

  • 26% of small businesses spend an hour a day or more on social media
  • 58% spend at least 10 minutes a day updating their social accounts
  • 80% are planning to increase their use of social media this year

Why businesses get involved in social media:

  • 84% use social media to reach customers across multiple platforms
  • 62% use social media to connect with customers where they spend a lot of time
  • 56% use social media because they believe customers expect them to be on there
  • 53% use social media as an engagement tool to start conversations with their audience

Driving traffic:

On average businesses gain a 185% lift in web traffic after achieving 1000 likes on Facebook

Businesses with 51-100 Twitter followers generate 106% more traffic than those with 25 or fewer followers

Success rates:

  • 57% of businesses have generated customers through LinkedIn
  • 48% of businesses have generated customers through Twitter
  • 42% of businesses have generated customers through Facebook

How to make the most of your social media efforts

What to share:

  • How to articles
  • Interviews
  • Reviews and ratings
  • Video tutorials
  • Industry news

What time to share:

  • Facebook – 1pm to 4pm
  • Twitter – 1pm to 3pm
  • LinkedIn – 7am to 9am or 5pm to 6pm
  • Google+ - 9am to 11am

Today social media for estate agents has become a necessity. Just remember that whatever you post you have to do it regularly as an outdated, unused social account can look very unprofessional to potential customers. 

Luke Stanley