Create an awesome Facebook cover photo

Having a Facebook page is crucial for any business these days and the cover photo is prime visual real estate, which many businesses fail to take advantage of.

Your website may be the first point of contact for many of your potential customers and should be your number one priority when it comes to having an amazing online presence but your Facebook page (especially if you are actively using it) should be considered a key part of your online marketing campaign. It is a great tool to drive traffic to your website, raise brand awareness and expand your reach, meaning you should make your Facebook page as creative and impressive as possible.  

Here are 7 ways in which you can make your Facebook cover photo the best:

1. Show what you do

Visuals will create a longer lasting impression than content, so don’t tell your audience what you do, show them. With imagery, show them what you do and what you have to offer in the clearest possible way.

 

2. Be creative but relevant

To be noticed, you really need to be creative but your cover image is a representation of your business so it needs to stay relevant to your industry. If you have a brand, bring it to your Facebook cover photo; don’t just use an image for the sake of creativity.

 

3. Drive traffic and raise awareness with call-to-actions

Call-to-actions aren’t just for your website, they are also crucial for your Facebook page. They are a great way to encourage people to do what you want (e.g. sign up or visit your website). Keep them short and to the point to get the best results.

 

4. Integrate your cover photo with your profile picture

An easy way to create a more creative Facebook cover photo is to integrate it with the profile picture. This is quite trendy and if done correctly can look very cool.

 

It doesn’t have to be overly complicated either to make a powerful impact. Simplicity doesn’t necessarily make it boring.

 

5. Keep up the holiday spirit

It is always nice when businesses show off their festive side and audiences love it. It shows that you are current and keep your Facebook up-to-date too. You don’t need to do this for every holiday (like Father’s day) but it is always nice to see businesses incorporate the more major holidays into their Facebook branding.

 

6. Promote new services, offers or events

If you have any new offers, services or events you may want to make people aware of them. Make your Facebook cover photo your advert for them. If you use this technique, ensure you work it in with your brand.

 

7. Show off milestones

Some milestones are impressive and you should give them the attention they deserve. Don’t be modest about your accomplishments, if you’ve got something to celebrate then work it into your cover photo. This may be a company anniversary or reaching certain goals like a thousand likes on Facebook.