5 Tactics to Gain More Followers on Social Media

| Social media

5 Tactics to Gain More Followers on Social Media


Do you have a strategy in place to get more people following you on social media? The answer is probably not.

It is important to have an active plan to help gain more followers and these strategies don’t usually take any more time or effort then just running a great social media account (which you should be doing anyway).

Here are 5 strategies that are proven to gain more followers:

1) Be an informer

An informer is someone who posts informative content such as news, educational information and other things that may help their followers.

Informers don’t focus on themselves; they don’t constantly self-promote or post irrelevant content. This is why informers have on average more than twice the amount of followers.

2) Give people what they want

This may sound obvious but very few businesses actually take the time to find out what their audiences wants from them. These are the top 4 reasons people follow brands on social media:

  • They like the brand
  • They want to be notified about special offers or promotions
  • They want to stay up to date with the latest industry news
  • They want interesting and useful content relevant to the business

This gives you good guidelines to what you should be posting.

3) Don’t act like a robot

The last thing people want to follow is a robot so make sure you give your social media accounts personality. Your voice and tone play massive roles in the number of followers you gain and negativity deters followers so keep things positive.

4) Don’t overshare

When trying to gain a larger following you want to ensure you are retaining all of your followers as well as bringing in new ones.

Here are the 3 most common reasons why people unfollow:

  • Posting too much within a short space of time
  • Posting about uninteresting or irrelevant topics
  • Sharing dull details about your business or life

5) Be an authority

It’s not easy to be an authoritative figure in any industry. It generally takes a lot of time and effort to become recognised as an authoritative figure but it does pay off once achieved.

By doing all the above will help you on your way to become an authoritative figure within your industry and area. 

Luke Stanley