5 Essentials For A Successful Social Media Campaign

| Social media

5 Essentials For A Successful Social Media Campaign


Finding success on social media is dependent on many factors and is likely to differ greatly depending on your business and goals. Yet there are some basic building blocks to ensure your business gets off on the right foot and on its way to finding success on social media.

Here are 5 crucial elements behind every successfully social media campaign:

1) Clear goals

Before signing up to social media you should define what your goals are so you can track its progress and plan strategies to ensure you reach your goals. Don’t just sign up for social media for the sake of it, focus on achieve real goals so you can track your progress and confirm your efforts aren’t going to waste.    

2) Pick a platform

Picking the right platform for you is crucial for your businesses social success. If your audience isn’t on the social platform you have no chance of finding success. This will involve some initial research but is definitely worth it.

3) Plan a strategy

Don’t just wing it; once you’ve set your goals ensure you have a solid plan as well as an editorial calendar in place to achieve it. Knowing what you have to do and when you have to do it will help you and your team keep on top of your social media efforts.

4) Landing page

You will need to ensure all the links you are posting have optimised landing pages. Your landing pages should have a clear headline, relevant information to your post and a call-to-action encouraging them to stay on your website and move closer to converting.

5) Analysis your efforts

You should be measuring all your social efforts to determine if it is working or not. Most social networks have a clear and informative analytics to help you see what posts are preferred and what posts aren’t liked by your audience. First you have to discover if your posts are being seen, then if your audience is engaging with it. Once you discover the best times to post and what type of content your audience likes, you’ll find it easy to reach your goals.  

Luke Stanley