10 Ways To Lose Your Twitter Followers

| Social media

10 Ways To Lose Your Twitter Followers

 

Twitter isn’t just about gaining a good following; it is also about keeping them. Most of the time if you focus on keeping your current Twitter followers it will also help you to engage more and gain more retweets and responses, which in turn will allow you to gain more followers.

However here are the most common reasons why people are unfollowing you on Twitter:  

1. 52% of people will unfollow you because…

You are being too noisy. This seems to be the worst crime you can commit on Twitter. Noisiness is the number one reason why someone will unfollow you on Twitter.

2. 48% of people will unfollow you because…

You self-promote too much. The second most common reason why someone will unfollow you is too much self-promotion. This is very common among estate agents and is something you definitely should avoid.

3. 47% of people will unfollow you because…

You post too much spam! For those of you that regularly tweet irrelevant, useless and unnecessary posts, this is your warning!

4. 43% of people will unfollow you because…

You aren’t interesting enough. It is important to only post things that will be of interest to your audience, such as local or industry news. Why else would someone be following an Estate Agent on Twitter? They want the latest news regarding your industry and area.

5. 29% of people will unfollow you because…

You are too repetitive… This is another one that is very common among estate agents. How many of you are guilty of only posting property after property onto your social media accounts. The majority of your followers aren’t interested in seeing your property listings; if they were they would visit your website.

6. 29% of people will unfollow you because…

Your account appears to be automated. Twitter is about the business or user engaging with their followers, this simply isn’t possible if you are using an automated service.

7. 28% of people will unfollow you because…

You are rude, offensive or unprofessional. This one explains itself.

8. 28% of people will unfollow you because…

You post too many begging tweets.

9. 27% of people will unfollow you because…

Your account seems to be inactive. Being too quiet on Twitter is a quick way to lose all your followers, why would anyone follow someone that hardly ever tweets? Aim to tweet at least once a day; don’t leave huge gaps in between tweets.  

10. 21% of people will unfollow you because…

You don’t post conversational tweets.  As I said before, Twitter is all about engaging with your audience. People want to communicate on Twitter, so why not tweet about topical subjects that people can ask questions or add too. 

Luke Stanley