Why You Need To Blog
03 January, 2018 | SEO
Very few estate agents really know the true value of a blog and how beneficial one can be to their business.
Not only is it beneficial for marketing/SEO purposes but also for the user experience allowing you to gain trust from your readers and a chance to prove your expertise within your industry and area.
Here are 4 reasons why you need to start a blog:
When you blog it helps people see who you are and that you know what you are talking about within the industry. If the user likes what they read than they will return to your website again and again as they will see your business as the industry expert. Blogging really can build customer loyalty.
Blogging helps you discover who your target market really is and allows you to engage with them. By producing articles that draw in the users, you will be able to see what interests your audience and how to convert them into customers.
Over 72% of customers will find you online before visiting your office. They will search for you via Google or come direct, look at the information you have provided on your website, read up about you and view the properties you have listed.
Taking the time to produce a good quality blog will help make it easier for your customers to find you on Google. You need to be noticed and found.
You can create your first point of contact through your blog. If you have written an interesting article your readers may have questions which they can ask through the comments or through social channels (once you’ve posted the article on there).
This type of interaction will help personalise your customer’s interaction and again help to gain trust.
Aim to post at least one or two articles a week, share them around your social channels and encourage your existing customers to visit your blog. Once you start creating high quality content you will soon see the potential a blog can really have.